Sears Tower To Go Disney?

CHICAGO - The Sears Tower Skydeck may be about to undergo a major makeover, according to a report on the Web site of Crain's Chicago Business. A firm founded by a Walt Disney Co. veteran is designing several new attractions, including a glass elevator ride with light effects and a multimedia theater, according to the report.

The theater is slated to include an exhilarating bit of trickery that peeks over the edge of the top of the building, looking down. The redesign would also include a tour of the building's mechanics.

Officials hope the redo will boost revenue, in part from a hike in ticket prices, the report stated.

The company, BRC Imagination Arts, also designed the Abraham Lincoln Presidential Library and Museum in Springfield. Its clients include Disney.

Source: WMAQ-TV—Chicago, IL